This essay explores "content," a word and concept now often associated with writing in fields including marketing, journalism, publishing, and technical communication. I present a definition of content appropriate to writing studies and explore a range of issues and practices that the content metaphor can bring to our professional,…

Describes the writing problems of "real world" professional users of word processing, which include editing instead of revising and rethinking, a reluctance to rewrite, and word-inflation. Suggests strategies for working with students to avoid these problems, focusing on functional writing used by professionals in various fields. (MM)