E-mail is seen as an inexpensive, fast way to communicate with university constituencies, especially alumni. The next logical stage for the use of this Internet technology is the development and evaluation of permission based e-mail (PBE) campaigns. In this paper, we directly examine recipient evaluation of PBE in the context of a university…

This article describes the process used to identify students in and alumni of an instructional design master's and doctoral program in order to evaluate the effectiveness of this program. Two databases were created on these two groups and then later used to develop to datasheet surveys, which were the Survey of Students and the Survey of Alumni.…

This paper is a report of the development of a systematic process for locating instructional design alumni and recruiting them to provide feedback from their workplaces. The purpose of initiating this process is related to program improvement through alumni participation. The process for tracking, contacting, and gathering data from alumni is…