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Selling Exclusion: Images of Students of Color in Bowl Game Advertising
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Harris, Michael S.; Bourke, Brian – College and University, 2008
Each winter, the best collegiate football programs compete in the Bowl Championship Series. in addition to showcasing their prowess of the field, each school is afforded opportunities to highlight other aspects of their institution in the form of advertising spots. The current study analyzed each of these spots for the 43 university participants…
Descriptors: Advertising, Marketing, Universities, Television Commercials
Consumer Satisfaction, Determinants, and Post-Purchase Actions in Higher Education: A Model to Guide Academic Managers.
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Pate, William S. – College and University, 1993
Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…
Descriptors: Alumni, College Administration, Consumer Economics, Higher Education
Ask the Person Who Owns One: Using Alumni Opinions in Enrollment Management.
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Haugen, Catherine; Dallam, Jerald – College and University, 1992
A survey of 26,516 alumni representing 120 colleges and universities assessed former students' satisfaction with their bachelor's degrees in 3 areas (personal growth, continuing education, job preparation) and by 4 subgroups (by gender, institution type/size, years since graduation, major). Results are reported, and ways to incorporate findings…
Descriptors: Alumni, College Administration, Continuing Education, Education Work Relationship
Assessment and Comparison of College Image among High School Seniors, College Students, and Alumni.
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Struckman-Johnson, Cindy; Kinsley, Steven – College and University, 1985
A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…
Descriptors: Academic Standards, Alumni, College Students, Comparative Analysis