Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

The process of project management is illustrated through application to one activity, development of a new brochure, within the admissions program of a fictional college. The project life cycle is described, and a work responsibility schedule, project completion schedule, and critical path chart are used as planning and implementation tools. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

A systems analysis-based process of structured observation is proposed as a means of describing and determining the value of college admissions and records program procedures. The process involves data collection, interviews of the personnel responsible for specific procedures, diagramming the system, and observation. A sample case is presented.…

The movement to enhance the freshman year experience by changing the way institutions treat, welcome, assimilate, support, and inform freshman students is discussed and illustrated. The potential importance of the movement to admissions officers and registrars is emphasized. (MSE)

The forseeable contributions of advanced technology, especially the campus "omniphone," to the functions of college admissions and registration are outlined, and the need for staff development in the areas of media use, computer literacy, information presentation, and enrollment management is discussed briefly. (MSE)