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| Alumni | 1 |
| College Administration | 1 |
| Consumer Economics | 1 |
| Higher Education | 1 |
| Participant Satisfaction | 1 |
| Program Administration | 1 |
| Student Attitudes | 1 |
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| College and University | 1 |
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| Pate, William S. | 1 |
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Peer reviewedPate, William S. – College and University, 1993
Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…
Descriptors: Alumni, College Administration, Consumer Economics, Higher Education
