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College Admission	2
Enrollment Rate	2
Higher Education	2
Program Administration	2
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College Administration	1
Comparative Analysis	1
Institutional Characteristics	1
Marketing	1
Program Design	1
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College and University

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Albright, John W.	1
Pollock, Charles R.	1
Wolf, W. C., Jr.	1

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Reports - Research	1

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Enrollment Management: Successor to Marketing or Its Synonym?

Peer reviewed

Albright, John W. – College and University, 1986

While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)

Descriptors: College Administration, College Admission, Enrollment Rate, Higher Education

The Status of Enrollment Management Programs within Four-Year Institutions of Higher Education.

Peer reviewed

Pollock, Charles R.; Wolf, W. C., Jr. – College and University, 1989

A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…

Descriptors: College Admission, Comparative Analysis, Enrollment Rate, Higher Education