Descriptor
| College Admission | 1 |
| Educational Finance | 1 |
| Ethics | 1 |
| Higher Education | 1 |
| Information Dissemination | 1 |
| Marketing | 1 |
| Program Administration | 1 |
| Program Development | 1 |
| Public Relations | 1 |
| Student Recruitment | 1 |
Source
| College and University | 1 |
Author
| Litten, Larry H. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedLitten, Larry H. – College and University, 1981
Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)
Descriptors: College Admission, Educational Finance, Ethics, Higher Education
