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Enrollment Management: Successor to Marketing or Its Synonym?
Peer reviewed Peer reviewed
Albright, John W. – College and University, 1986
While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)
Descriptors: College Administration, College Admission, Enrollment Rate, Higher Education
The Status of Enrollment Management Programs within Four-Year Institutions of Higher Education.
Peer reviewed Peer reviewed
Pollock, Charles R.; Wolf, W. C., Jr. – College and University, 1989
A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…
Descriptors: College Admission, Comparative Analysis, Enrollment Rate, Higher Education
Efforts to Recruit Graduate Students: An Analysis of Departmental Recruiting Practices.
Peer reviewed Peer reviewed
Malaney, Gary D. – College and University, 1987
Results of a survey concerning the student recruiting practices of the 114 graduate academic units in one large public research university are presented. They concern recruiting activities before and after initial student expression of interest in the program. (MSE)
Descriptors: College Administration, Departments, Graduate Study, Higher Education
Enrollment Management: Institutional Applications.
Peer reviewed Peer reviewed
Hossler, Don – College and University, 1987
The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)
Descriptors: College Admission, College Applicants, Higher Education, Institutional Characteristics
Marketing in Admissions: The Information System Approach.
Peer reviewed Peer reviewed
Wofford, O. Douglas; Timmerman, Ed – College and University, 1982
A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)
Descriptors: College Admission, Higher Education, Information Utilization, Management Information Systems
Avoiding and Stemming Abuses in Academic Marketing.
Peer reviewed Peer reviewed
Litten, Larry H. – College and University, 1981
Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)
Descriptors: College Admission, Educational Finance, Ethics, Higher Education
Managing Student Employees in a Recruitment Setting.
Peer reviewed Peer reviewed
Blackburn-Smith, Jefferson; Lembo, Laura – College and University, 1998
A discussion of student-employee management in the college admissions office looks at the philosophy underlying student use in this function, employee recruitment and hiring practices, training and compensation, monitoring of student-employee performance, and the personal and professional rewards of working with student employees in this context.…
Descriptors: College Administration, College Admission, Employment Practices, Higher Education
Evaluating the Enrollment Management Organization.
Peer reviewed Peer reviewed
Huddleston, Thomas, Jr.; Rumbough, Lawrence P. – College and University, 1997
A survey of 385 higher education institutions, public and private, investigated the state of enrollment management operations, including their organizational composition, reporting structure, reasons for reconfiguration, and results of implementation. Findings indicated different reporting structures in private and public colleges. Motivation for…
Descriptors: Administrative Organization, Change Strategies, College Administration, College Admission
A Survey of Early Admission Policies and Procedures.
Peer reviewed Peer reviewed
Fluitt, John L.; Strickland, S. Mark – College and University, 1984
Results of a survey of 511 institutions concerning the organization and administration of both traditional early admission programs and early admission of exceptionally gifted children are reported. Information is included on: program origin; restrictions on credits, sessions, and course level; special counseling; recruitment; agreements with high…
Descriptors: Academically Gifted, Acceleration (Education), Administrative Policy, Admission Criteria