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Marketing Programs at Colleges and Universities: A Progress Report.
Peer reviewed Peer reviewed
Noble, Michael – College and University, 1986
A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)
Descriptors: College Administration, Higher Education, Marketing, National Surveys
Creating a Marketing Plan.
Peer reviewed Peer reviewed
Sevier, Robert A. – College and University, 1989
A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)
Descriptors: Higher Education, Institutional Advancement, Marketing, Program Design
The Status of Enrollment Management Programs within Four-Year Institutions of Higher Education.
Peer reviewed Peer reviewed
Pollock, Charles R.; Wolf, W. C., Jr. – College and University, 1989
A survey of four-year undergraduate institutions concerning enrollment management looked at program prevalence and form, differences among institutions using and not using them, and obstacles to program development. Results suggest that while many institutions are pro-active, most do not believe projected enrollment declines will affect their…
Descriptors: College Admission, Comparative Analysis, Enrollment Rate, Higher Education
Opportunities and Problems in Marketing Programs.
Peer reviewed Peer reviewed
Coe, Barbara J.; Welch, Joe – College and University, 1988
A description and discussion of a university market penetration plan looks at problems and opportunities related to market selection, establishment of performance objectives, timing, use of human resources, developing a promotional plan and activities, doing a market survey, garnering alumni support, using the media, and using college-community…
Descriptors: Alumni, Committees, Higher Education, Marketing
An Experimental Model for Market Penetration.
Peer reviewed Peer reviewed
Caren, William L. – College and University, 1987
A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)
Descriptors: Alumni, College Administration, College Applicants, Higher Education
Selection of Graduate Major: Implications for Student Recruitment.
Peer reviewed Peer reviewed
Kirk, James J. – College and University, 1990
A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…
Descriptors: Careers, College Choice, Decision Making, Educational Quality
Evaluating the Enrollment Management Organization.
Peer reviewed Peer reviewed
Huddleston, Thomas, Jr.; Rumbough, Lawrence P. – College and University, 1997
A survey of 385 higher education institutions, public and private, investigated the state of enrollment management operations, including their organizational composition, reporting structure, reasons for reconfiguration, and results of implementation. Findings indicated different reporting structures in private and public colleges. Motivation for…
Descriptors: Administrative Organization, Change Strategies, College Administration, College Admission
Corporate-Academic Partnerships: An Expanded Model.
Peer reviewed Peer reviewed
Gregoire, Kathryn A.; Redmond, Minor W., Jr. – College and University, 1997
Describes the objectives, design, and implementation of the Lancaster Partnership Program, involving the Lancaster City School District (Pennsylvania), Millersville University, and three local corporations in efforts to increase the participation rate in higher education of Latino and African American high school students. Efforts focused on…
Descriptors: Academic Standards, Administrative Organization, Black Students, College Admission