Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Touch-tone telephone/voice response registration is an exciting and effective use of advanced technology in college management, but the transition to the system must be well planned, the needs of all users considered, good compromises sought, and faculty and students convinced it will work. Then it must be successful. (Author/MSE)

A five-year plan for admissions in a large state university is presented that considers current and projected enrollment, budget, space, equipment, computer liaison, recruitment, research personnel, publications, orientation, and public relations. (MSE)