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Marketing Techniques Employed by Private Liberal Arts Colleges.
Peer reviewed Peer reviewed
Cerny, Ed – College and University, 1992
A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…
Descriptors: College Administration, Comparative Analysis, Enrollment Influences, Higher Education
Staff Development for the 1990s.
Peer reviewed Peer reviewed
Morgan, Barbara E.; Weckmueller, Beth L. – College and University, 1991
Many college and university student service units consider staff development peripheral to their primary mission and not cost effective, especially in lean financial times. However, recent trends in business suggest this assumption is false, and ultimately costly. The University of Wisconsin, Milwaukee, experience found development efforts empower…
Descriptors: College Administration, Cost Effectiveness, Costs, Educational Needs
Assessing the Effectiveness of the Financial Aid Office in Student Recruitment.
Peer reviewed Peer reviewed
Robinson, L. F. – College and University, 1990
An informal survey of 27 Kansas public and private 4-year institutions of higher education revealed most did not have aid information packets designed for marketing; the quality of materials and response time was unrelated to institution size; many did not respond satisfactorily; and financial aid offices did not take a team approach in…
Descriptors: College Administration, Higher Education, Information Dissemination, Program Effectiveness
Consortium Provides International Educational Programs for Community College Students.
Peer reviewed Peer reviewed
Bartlett, Carolyn Z. – College and University, 1991
The Illinois Consortium for International Studies has developed a cost-effective program for community college students to study abroad. Currently, students study in England and Austria, and a program will open in Mexico. Emphasis has been on foreign study, but programs to internationalize the campus and curriculum are being planned. (Author/MSE)
Descriptors: College Administration, Community Colleges, Consortia, Higher Education
A Second Look at the Effectiveness of an Alumni Intervention Program in Student Recruiting.
Peer reviewed Peer reviewed
Ryder, Marvin – College and University, 1989
McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)
Descriptors: Alumni, College Administration, College Admission, College Applicants
Freshman Registration by Telephone: A Low-Tech Model for Small Colleges.
Peer reviewed Peer reviewed
Potter, William – College and University, 1991
A telephone registration system for first year students implemented at Alma College (Michigan), involves having freshmen confer with advisors during orientation week, then having the registrar's office contact the advisors. Despite limitations, the low-tech solution works well at extremely low cost. (MSE)
Descriptors: Academic Advising, College Administration, College Freshmen, Higher Education
A Strategy for the Successful Implementation of On-Line Scheduling.
Peer reviewed Peer reviewed
Arnett, Kirk P.; Posey, A. P. – College and University, 1986
A computerized multicampus, multi-term, continuous scheduling system implemented by Mississippi State University is described, focusing on its major features, implementation time-frame, and technical components. (MSE)
Descriptors: College Administration, Computer Oriented Programs, Higher Education, Multicampus Colleges
Training Administrators to Serve as Student Mentors: An Untapped Resource in Retention Planning.
Peer reviewed Peer reviewed
Martin, James; Samels, James E. – College and University, 1993
Mount Ida College (Massachusetts) has found the use of college administrators as mentors to students, complementing academic advising and faculty mentoring, to be an effective approach to strengthening the tie between first-year college students and their institutions. The impact has been noticeable in the campus culture as well as in student…
Descriptors: Academic Persistence, Administrator Role, College Administration, College Environment