Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…

In Canada, changing demographics and increased competition--as well as social values based on equity--have inspired efforts to increase the postsecondary education (PSE) participation rates of youths from under-represented/under-served groups. Despite its population having the highest level of educational attainment among those of OECD countries,…

Since the early 1990s, Canadian registrars, admissions officers and student affairs professionals have traveled to U.S.-based conferences in search of the holy grail of enrollment management, finding it at the AACRAO Annual Meeting, AACRAO Strategic Enrollment Management (SEM) Conference, and other meetings sponsored by Noel-Levitz, SEM Works, the…

This second of a two-part series builds on the core concepts and structural considerations discussed in the first part (in the Winter 2004 issue of "College and University") to identify the core strategies and best practices that characterize successful enrollment management (SEM) organizations. Successful SEM operations place a high premium on…