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The Pathway toward the Institutionalization of Enrollment Management
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Wendt, Alexandra Cannell; Hossler, Donald; Braxton, John; Kilgore, Wendy – College and University, 2022
This study analyzed data from 674 institutions collected through an AACRAO 60 Second Survey to investigate the levels of institutionalization of SEM in U.S. postsecondary institutions. Both Resource Dependency Theory (Pfeffer and Salancik 2003) and Institutional Isomorphism (DiMaggio and Powell 1983) were used to frame the study. The researchers…
Descriptors: Enrollment Management, Postsecondary Education, Program Implementation, Strategic Planning