Marketing Approaches for Promoting Student enrollment in higher Education Institutions.

Gorman, Walter P.

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Peer reviewed

ERIC Number: EJ098077

Record Type: CIJE

Publication Date: 1974

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Marketing Approaches for Promoting Student enrollment in higher Education Institutions

Gorman, Walter P.

College and University, 49, 3, 242-250, Spr 74

The greatest needs for promoting student enrollment are for awareness of the situation, an attitudinal set that includes research into the thinking of the universities' publics, and the promotion of adjustment techniques to accommodate and inform the prospective market. (Author/PG)

Descriptors: Administrative Problems, Admission (School), Colleges, Educational Supply, Enrollment, Higher Education, Marketing, Recruitment, College Applicants, Universities

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