Avoiding and Stemming Abuses in Academic Marketing.

Litten, Larry H.

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Peer reviewed

ERIC Number: EJ236932

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Avoiding and Stemming Abuses in Academic Marketing.

Litten, Larry H.

College and University, v56 n2 p105-22 Win 1981

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Descriptors: College Admission, Educational Finance, Ethics, Higher Education, Information Dissemination, Marketing, Program Administration, Program Development, Public Relations, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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