Researching Institutional Image: The Development and Implementation of a Market Research Plan for Educational Institutions.

Marshall, John F.; Delman, Jeffrey M.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ303015

Record Type: Journal

Publication Date: 1984

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Researching Institutional Image: The Development and Implementation of a Market Research Plan for Educational Institutions.

Marshall, John F.; Delman, Jeffrey M.

College and University, v59 n4 p316-33 Sum 1984

Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)

Descriptors: Attitude Measures, College Choice, College Planning, Higher Education, Institutional Research, Marketing, Public Opinion, Public Relations, Reputation, Research Methodology, School Surveys, Statistical Analysis

Publication Type: Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A