Invigorating Student Recruitment by Conducting Focus Group Survey Research During High School Visits.

Marthers, Paul

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Peer reviewed

ERIC Number: EJ552378

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0010-0889

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Invigorating Student Recruitment by Conducting Focus Group Survey Research During High School Visits.

Marthers, Paul

College and University, v72 n4 p6-8 Spr 1997

Boston College (Massachusetts) conducted focus group research on its admission bulletin during high school visits by having students express preferences for bulletin cover format and content. Students expressed enjoyment of the task, and the process invigorated the visit. The findings resulted in a new cover design researched at little expense to the institution. (MSE)

Descriptors: College Admission, Focus Groups, High Schools, Higher Education, Institutional Research, Marketing, School Catalogs, School Publications, Student Attitudes, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A