Relationships are key to the success of everything higher education hopes to accomplish, from recruiting the next class to retaining them, guiding them to graduation, creating successful alumni, and fostering satisfied donors. Creation of those relationships can be engaged and facilitated by the technology, communications tools, and ideas…

Offers a "one-stop shopping" model of student services for higher education campuses that utilizes a relational database with distributed access which allows counselors to access, input, and modify a variety of student information. Institutional benefits include increased student enrollment/retention and institutional reputation. Students benefit…

The Georgia Southern University admissions office implemented Total Quality Management (TQM) principles to control the quality of information management. It is suggested that, although TQM is used best on an institutionwide basis, it can also be useful in improving quality, reducing cost, increasing productivity, and achieving competitiveness on a…

The potential that exists for expanding services and automating routine procedures via the microcomputer has been greatly increased by the advances in database managers. A database manager is described as a collection of programs that perform many data manipulation functions that would have required elaborate programming work in the past. (MLW)

Covered in the proceedings of AACRAO's 63rd annual meeting are: basics in systems management; why, when, and how of reporting data; data base management systems; and budgeting. (LBH)

Alternative methods of storing and handling the registrar's records are described, and their relative advantages and disadvantages are noted. The methods include paper files, micrographics (computer output microfilm and source document microfilm), and electronic image systems. (MSE)

Proceedings of AACRAO's 63rd annual meeting cover: computer networking in small colleges; continuous registration; computer logic; computerized academic record overview; on-line registration systems; and analysis of registration and records systems. (LBH)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to planning and management programs and techniques and systems development are summarized. Names and institutions of conference participants are included. (MSE)

This article proposes that college admissions officers interested in improving service should focus on creating customer delight rather than simply satisfaction, studying the system when things go wrong rather than placing blame, establishing employee well-being as the highest priority of the organization, providing necessary tools and training…

Benchmarking, associated with quality management philosophy currently common in higher education institutions, identifies processes considered to be the standard to emulate. A benchmark student administrative services area represents the best related processes brought together in one institution. A benchmark institution is described. It is argued…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

The Total Quality Management (TQM) approach is defined and its implementation at the University of North Carolina-Charlotte in undergraduate admissions is described. Benefits and challenges of TQM are discussed, first from the perspective of the manager responsible for TQM, then from that of a front-line staff member and TQM team member.…