As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough…

A university director of admissions's visit to high schools for military dependents in West Germany is described. The trip was made to encourage college application among dependent students and to assist them in receiving further information from the colleges of their choice. (MSE)