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DeGroot, Jocelyn M.; Young, Valerie J.; VanSlette, Sarah H. – Communication Education, 2015
This study investigates college student perceptions of instructor credibility based on the content of an instructor's Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics,…
Descriptors: Credibility, Teacher Effectiveness, Teacher Behavior, Student Attitudes
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Haynes, W. Lance – Communication Education, 1990
Asserts that media systems and pedagogy affect each other, that electronic media increasingly dominate the society, and that pedagogy must respond. Outlines a heuristic model for talking and thinking pedagogically about the process of speech in the electronic media environment. (MG)
Descriptors: Audience Awareness, Communication Skills, Higher Education, Mass Media Effects