Among other issues, social media has become a place to vent about deadlines, find new colleagues, identify research opportunities, and, yes, complain about students. Challenges due to social media use occur from sources both within and beyond the institution. In this piece, the author explores one threat of higher education's own making: when faculty shame students online, and more specifically, on social media. Although faculty are often exasperated with students, the author suggests that taking to social media to shame students is a dark and destructive undertaking. In this article, author Sharon Lauricella considers academic literature on shame which outlines potential prosocial benefits of the emotion. She argues that shaming students, particularly online and via social media, is detrimental to a positive academic culture and puts both students and faculty in a negative, unsupportive place. Lauricella strongly urges faculty to take responsibility for understanding how and why students struggle, and to consider more prosocial ways of building an academic culture in which students are able to take responsibility for any transgressions without feeling alienated or undeserving of a place in the academy.