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| Communication Monographs | 1 |
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Peer reviewedHarrington, Nancy Grant; Lane, Derek R.; Donohew, Lewis; Zimmerman, Rick S.; Norling, Gretchen R.; An, Jeong-Hyun; Cheah, Wai Hsien; McClure, Leola; Buckingham, Tim; Garofalo, Elizabeth; Bevins, Carla C. – Communication Monographs, 2003
Presents an experimental study designed to investigate the influence of message design strategies on cognitive processing and changes in attitudes, behavioral intentions, and behavior in relation to marijuana use. Explains that in the experiment, college students viewed four anti-marijuana public service announcements. Notes that results provide…
Descriptors: Behavior Change, Behavioral Science Research, College Students, Decision Making
