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Peer reviewedMulac, Anthony; Jansma, Laura L.; Linz, Daniel G. – Communication Monographs, 2002
Notes that short-term exposure to nonviolent sexual media stimuli can produce cognitive changes in men which can affect their behavior toward women. Explores differences among these behavioral effects in a group of male and female undergraduate students based upon sexual degradation in film content and male viewers' gender schematicity. Discusses…
Descriptors: Behavior Patterns, Cognitive Processes, Communication Research, Gender Issues
