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The Impact of Construct System Development on Communication and Impression Formation in Persuasive Contexts.
Peer reviewed Peer reviewed
Applegate, James L. – Communication Monographs, 1982
Found that increases in cognitive complexity and construct system abstractness significantly related to the use of (1) a greater number of persuasive strategies; (2) more listener-adaptive persuasive strategies; and (3) formation of more complex and abstract impressions of interaction partners. (PD)
Descriptors: Abstract Reasoning, Cognitive Ability, Cognitive Measurement, College Students