The Agenda-Setting Function of the First Ford-Carter Debate.

Swanson, Linda L.; Swanson, David L.

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Peer reviewed

ERIC Number: EJ201010

Record Type: Journal

Publication Date: 1978-Nov

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The Agenda-Setting Function of the First Ford-Carter Debate.

Swanson, Linda L.; Swanson, David L.

Communication Monographs, v45 n4 p347-53 Nov 1978

An agenda-setting effect of the first Ford-Carter debate on college student viewers is demonstrated. Subjects who viewed the debate seem to have effected a synthesis between their personal priorities and the relative weight accorded issues in the debate. (JMF)

Descriptors: Behavioral Science Research, Debate, Opinions, Political Attitudes, Political Issues, Politics, Student Attitudes, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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