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Peer reviewed Peer reviewed
ERIC Number: EJ432578
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-7751
EISSN: N/A
Available Date: N/A
Background Television and Reading Performance.
Armstrong, G. Blake; And Others
Communication Monographs, v58 n3 p235-53 Sep 1991
Tests G. Armstrong's and B. Greenberg's model of the effect of background television on cognitive performance, applied to reading comprehension and memory. Finds significant deleterious effects of background television, stronger and more consistent effects when testing immediately after reading, and more consistently negative effects resulting from commercials than from TV drama. (SR)
Descriptors: Higher Education, Learning Processes, Memory, Models, Reading Comprehension, Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A