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Fighting Fire with Fire: Establishment of a Rumor Control Center.
Peer reviewed Peer reviewed
Eich, Ritch K.; Weinberg, Sanford B. – Communication Quarterly, 1978
Explores the rationale for the creation of the rumor control center and identifies the few valuable models found in the literature. Examines the usefulness of the center as an additional channel of communication and considers the desirability of using such a mechanism. Suggests an approach to teaching rumor control. (JMF)
Descriptors: Behavior, Behavioral Science Research, Communication (Thought Transfer), Communication Research