Peer reviewedERIC Number: EJ535572
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0893-4215
EISSN: N/A
Available Date: N/A
Exploring the Margins of Television Viewing.
Foss, Karen A.; Alexander, Alison F.
Communication Reports, v9 n1 p61-67 Win 1996
Examines those at the margins of television viewing (self-defined heavy viewers and non-viewers who neither own nor watch television) in order to understand how these groups situate television in their lives. Finds that both populations address themes of motivation, consequences, and importance but choose different actions based on those constructions. (SR)
Descriptors: Higher Education, Mass Media Use, Metaphors, Motivation, Television Research, Television Viewing
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
Note: Available from Dennis C. Alexander, WSCA, Department of Communication, University of Utah, Salt Lake City, Utah 84112.
