"Taking a Bite Out of Crime": The Impact of a Public Information Campaign.

O'Keefe, Garrett J.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ316523

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

"Taking a Bite Out of Crime": The Impact of a Public Information Campaign.

O'Keefe, Garrett J.

Communication Research: An International Quarterly, v12 n2 p147-78 Apr 1985

Investigated the persuasive impact of a national crime prevention campaign in the context of past and contemporary media efforts. Found that the campaign had marked influence on citizens' cognitions, attitudes, and behaviors regarding crime prevention. (PD)

Descriptors: Advertising, Attitude Change, Behavior Change, Citizen Participation, Crime Prevention, Mass Instruction, Mass Media Effects, Media Research, Models, National Surveys

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A