Natural Treatment and Control Settings for Research on the Effects of Television.

Keeter, Scott; Wilson, Harry

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Peer reviewed

ERIC Number: EJ331090

Record Type: Journal

Publication Date: 1986

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Natural Treatment and Control Settings for Research on the Effects of Television.

Keeter, Scott; Wilson, Harry

Communication Research: An International Quarterly, v13 n1 p37-53 Jan 1986

Describes the basic method of using naturally occurring settings for research on media effects. Suggests research questions that could be studied and identifies settings (and media markets) most promising for such research. (PD)

Descriptors: Audience Analysis, Mass Media Effects, Naturalistic Observation, News Media, Public Opinion, Research Methodology, Television Research, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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