Watching Television: Experiments on the Viewing Process.

Reeves, Byron; Thorson, Esther

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Peer reviewed

ERIC Number: EJ339892

Record Type: CIJE

Publication Date: 1986

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Watching Television: Experiments on the Viewing Process.

Reeves, Byron; Thorson, Esther

Communication Research: An International Quarterly, v13 n3 p343-61 Jul 1986

Summarizes results from a series of psychological experiments about how people process information from television and discusses the results in relation to six issues, including size of stimulus units and complexity of television stimuli. (DF)

Descriptors: Cognitive Processes, Information Processing, Memory, Television, Television Research, Television Viewing, Visual Stimuli

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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