Image Effects in the Appreciation of Video Rock.

Zillman, Dolf; Mundorf, Norbert

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Peer reviewed

ERIC Number: EJ356598

Record Type: Journal

Publication Date: 1987

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Image Effects in the Appreciation of Video Rock.

Zillman, Dolf; Mundorf, Norbert

Communication Research: An International Quarterly, v14 n3 p316-34 Jun 1987

Assesses the addition of sexual and/or violent images to rock music videos whose originals were both nonsexual and nonviolent. Notes that sexual stimuli intensified music appreciation in males and females, that violent stimuli sometimes did the same, but that the combination of sexual and violent images failed to enhance appreciation of the music. (NKA)

Descriptors: Females, Imagery, Males, Mass Media Effects, Media Research, Music Activities, Music Appreciation, Sex Differences, Sexuality, Videotape Recordings, Violence, Visual Stimuli

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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