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Agenda Setting1
Broadcast Journalism1
Commercial Television1
Cross Sectional Studies1
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Communication Research1
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Brosius, Hans-Bernd1
Kepplinger, Hans Mathias1
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West Germany1
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The Agenda-Setting Function of Television News: Static and Dynamic Views.
Peer reviewed Peer reviewed
Brosius, Hans-Bernd; Kepplinger, Hans Mathias – Communication Research, 1990
Investigates static and dynamic approaches to agenda-setting research by means of cross-sectional and longitudinal analyses of the same data, comparing agenda-setting effects of German television news shows. Finds the static models to be unsatisfactory, while the dynamic model revealed two types of effects: television coverage caused problem…
Descriptors: Agenda Setting, Broadcast Journalism, Commercial Television, Cross Sectional Studies