Descriptor
| Communication Research | 1 |
| Higher Education | 1 |
| Information Processing | 1 |
| Mass Media Effects | 1 |
| Memory | 1 |
| Redundancy | 1 |
| Television Research | 1 |
Source
| Communication Research | 1 |
Author
| Lang, Annie | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedLang, Annie – Communication Research, 1995
Investigates whether audio/video redundancy improves memory for television messages. Suggests a theoretical framework for classifying previous work and reinterpreting the results. Suggests general support for the notion that redundancy levels affect the capacity requirements of the message, which impact differentially on audio or visual…
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects
