Arousal-Augmented Priming Effects: Rock Music Videos and Sex Object Schemas.

Hansen, Christine Hall; Krygowski, Walter

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Peer reviewed

ERIC Number: EJ477269

Record Type: Journal

Publication Date: 1994

Pages: N/A

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ISBN: N/A

ISSN: ISSN-0093-6502

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Arousal-Augmented Priming Effects: Rock Music Videos and Sex Object Schemas.

Hansen, Christine Hall; Krygowski, Walter

Communication Research, v21 n1 p24-47 Feb 1994

Investigates effects of undergraduate students' physiological arousal induced by physical activity on schematic priming effects from music videos. Finds that in high-arousal conditions priming effects were more extreme and more closely resembled music video content than in low-arousal conditions. (SR)

Descriptors: Arousal Patterns, Audience Response, Higher Education, Mass Media Effects, Media Research, Undergraduate Students

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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