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Drew, Dan G.; Grimes, Thomas – Communication Research, 1987
Examines effects of audio and visual redundancy on recall and story understanding in television news. Indicates that college students who viewed voice-over news stories varying in amount of redundancy showed higher auditory recall and story understanding in the high-redundancy condition than in the lower redundancy conditions. Visual recall shows…
Descriptors: Auditory Stimuli, Cognitive Processes, News Reporting, Recall (Psychology)
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1995
Investigates whether audio/video redundancy improves memory for television messages. Suggests a theoretical framework for classifying previous work and reinterpreting the results. Suggests general support for the notion that redundancy levels affect the capacity requirements of the message, which impact differentially on audio or visual…
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects