Peer reviewedERIC Number: EJ253634
Record Type: Journal
Publication Date: 1981-Oct
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Abstractor: N/A
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Audience Uses and Gratifications: An Expectancy Model.
Galloway, John J.; Meek, F. Louise
Communication Research--An International Quarterly, v8 n4 p435-49 Oct 1981
Advances an expectancy model which holds that exposure to media is more likely if gratifications as a result of this exposure are both highly expected and highly valued. (PD)
Descriptors: College Students, Expectation, Higher Education, Mass Media, Models, Television Research, Television Viewing, Theories, Use Studies
Publication Type: Journal Articles; Reports - Research
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Language: English
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