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Direct linkDeifell, David C. – Communication Teacher, 2007
This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…
Descriptors: Public Speaking, Assignments, Rhetoric, Rhetorical Invention
Layng, Jacqueline M. – Communication Teacher, 2007
This paper describes an assignment that gives students the ability to improve written and verbal communication abilities, which they will be using throughout their lives, by enhancing communication skills and competencies in a class setting. It is a two-part assignment that begins with a discussion on how to produce a successful cover letter and…
Descriptors: Verbal Communication, Job Search Methods, Communication Skills, Assignments
Lemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations
Heisler, Jennifer M. – Communication Teacher, 2005
This activity is designed as a brief, two-part assignment that students should complete outside of the class period before engaging in class discussion. Because this activity is an overview of the field, it works best if assigned early in the semester. The class periods immediately prior to the assignment should give students a basic orientation…
Descriptors: Discussion (Teaching Technique), Assignments, Educational Development, Communication (Thought Transfer)
Smudde, Peter M.; Luecke, John R. – Communication Teacher, 2005
Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…
Descriptors: Constructivism (Learning), Assignments, Problem Based Learning, Public Relations
Turman, Paul D. – Communication Teacher, 2005
The use of new and advanced technologies has a significant potential to impact the way students communicate in a number of contexts and settings. Many students will find themselves in both academic and career situations where computer-mediated communication (CMC) group interaction will be necessary. As a result, it is important to integrate…
Descriptors: Computer Mediated Communication, Group Dynamics, Norms, Decision Making
