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Direct linkGlaser, Hollis F. – Communication Teacher, 2011
Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…
Descriptors: Advertising, Teaching Styles, Public Relations, Content Analysis
