As Barry Brummett (1984) has argued, the purpose of rhetorical theory is pedagogical--providing students with resources for understanding the rhetorical transactions that they encounter every day. An understanding of the implications of ideology is necessary for advanced communication students. Kellner and Share (2005) contend that this is…

In this assignment, students are asked to promote a communication course to potential majors by making a short advertisement, effectively using persuasive techniques and audience analysis. The focus on communication course offerings compels students to consult the university catalog and research the communication curriculum, opening up the…