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Direct linkLane, Kaylin; Thomas, Hunter Scott – Communication Teacher, 2023
"Targeting an Audience: A Discussion of Relevant Variables and a Test of Priming" is a teaching activity created to further students' knowledge of persuasive message reception and priming--a persuasion tactic often used in advertising by brands. Explanations of intended courses, learning objectives, and rationale are provided to help…
Descriptors: Audience Awareness, Communications, Teaching Methods, Learning Activities
