This activity aims to assist students with persuasive tactics for argumentative speeches. The activity involves students creating an argumentative speech to defend a hot-take assertion chosen from a list provided by the instructor. In small groups, students will craft an argument supporting their hot-take assertion and present it to the class.…

Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

Courses: Business and Professional Communication, Persuasion. Objectives: Students demonstrate application of rhetorical invention and improved persuasive writing style through a brief, multi-draft writing activity.

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

First-year students at many universities find themselves in new communities, with little understanding of how their new university, city, academic, or career communities function. Developing a student's sense of community can have long-term benefits. Using the theme of "Community" in the basic public speaking course provides students with…

Objective: To engage in the process of formulating compelling persuasive arguments. Type of speech: Persuasive. Point value: Incorporated into participation points. Requirements: (a) References: 0; (b) Length: 1-2 minutes; (c) Visual aid: No; (d) Outline: No; (e) Prerequisite reading: Chapter 19 (DeVito, 2003); (f) Additional requirements: None.…

Objective: To select a charitable organization to receive the class monetary donation. Type of speech: Persuasive. Point value: 100 points, which is 20% of course grade. Requirements: (a) References: 5; (b) Length: 5-7 minutes; (c) Visual aid: Yes; (d) Outline: Yes; (e) Prerequisite reading: Chapter 15 (Lucas, 2001), Chapter 7 (McKerrow, Gronbeck,…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…