This article offers a semester-long approach to using generative AI in the public-speaking course. Using critical communication pedagogy, the authors provide practices to navigate the turbulence that has followed the emergence of publicly available generative AI tools. These tools have received negative attention because of their potential to…

Courses: Public Speaking. Objectives: This unit aims to (1) illustrate the classical and contemporary utility of "ekphrasis" ("description") as a genre of civic communication; and (2) introduce students to essential skills in public speaking, including invention, arrangement, and, in particular, style

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Skill development exercises designed to promote the development of students' interpersonal competence have been the centerpiece of undergraduate interpersonal communication courses for decades. Research suggests that students develop interpersonal competence through exposure to and participation in skill development courses and activities. In…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…