The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

Storytelling plays a central role in human communication and in conflict. This activity can be used to teach students the importance of telling stories to better understand conflict or simply to practice storytelling. By engaging in mediations, students simulate the process of resolving conflict, practice storytelling, and improve their active…

In an era where claims of "fake news" abound and more people turn to social media for their daily updates, knowing how to find and critically appraise information is more important than ever. The workshop discussed in this article aims to provide college students with the news literacy needed to make educated decisions about the…

Courses: Interpersonal Health Communication, Communication in Health Care Settings. Objectives: This lesson is designed for health profession students whose work will involve direct interaction with patients. It is designed to help students (a) better understand how to diagnose patients' needs for both informational and emotional support when…

Drawing on coursework associated with listening strategies in health communication, students will be guided through a process of reflection, contemplation and articulation as they map their health experience. As visual narrative, maps help to suspend preconceived notions and/or expectations about health; participants increase the capacity for a…

Listening is a core component of developing effective communication skills. Thus, a common objective of many basic communication courses is to help students become better listeners (Johnson & Long, 2007). Often, the teacher's goal is to show students that there are different listening styles or preferences and that people decode messages…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…