This activity is designed to help build a bridge between the practical and the theoretical and lay the groundwork for students to assess and evaluate both communication theory and popular press titles. This activity is very effective in demonstrating that communication theory can be practical and applicable to real-life advice about work, home,…

This article presents an activity that integrates theory and application by examining the multiple communication events affecting a single organization in "real time" over the course of an academic term. The "real-time" case study (RTCS) avails students of the opportunity to examine organizational communication events as they are occurring in…