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| Community and Junior College… | 2 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedBickford, Robert I. – Community and Junior College Journal, 1978
Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)
Descriptors: Administration, Administrator Responsibility, Administrator Role, Community Colleges
Peer reviewedSundermann, Justus D. – Community and Junior College Journal, 1979
Discusses the need for educators to respond positively to changing enrollments and financial conditions by demonstrating fiscal responsibility, planning and developing relevant academic programs, and understanding the types of students being served. Attitudinal and managerial factors in the achievement of these goals are explored. (JP)
Descriptors: Accountability, Administrator Role, College Administration, College Planning
