Rhetorical Genre Studies has noted the importance of emotion to the study of genre, focusing on how writers' attitudes and dispositions influence their perception of a genre. To continue to validate emotions as part of the experience of creating and shaping genres, this study traces the emotional valences of one writer, "Jocelyn," in shaping the genre of a sorority recruitment video, a genre of media used in sororities nationwide to showcase the sorority in a desirable way. Analyzing an interview with Jocelyn and coding the images in Jocelyn's video and her model text for their rhetorical function suggests that Jocelyn replicated the rhetorical aims of her model text but selected certain images that were emotionally resonant for her and her group. Jocelyn is inspired to shape the genre to the extent that she finds the existing genre emotionally inadequate and emotionally inauthentic to represent her group. Jocelyn's video "remakes" herself and her friends as "sorority girls," but also "remakes" the sorority in a way that's both palatable and emotionally authentic for her. I suggest the metaphor of "settling in" to genre to represent the embodied feedback loop writers use when they take up a new genre and unpack this metaphor for explaining the role of emotion in genre pedagogy.