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Kesten, Myles – Computers in Libraries, 1998
Describes how multimedia products start as ideas and go through the stages of design, production, manufacturing, and marketing. Highlights include corporate consolidation, market distribution in 1997, encyclopedias and the growing Internet trend, direct marketers and sales, CD-ROM and DVD (digital video disk), costs, and future directions. (AEF)
Descriptors: Computer Software Development, Costs, Information Industry, Internet