Reference librarians are constantly balancing their reference duties against other duties, for example, collection development and departmental liaison. The author works as a reference librarian at Texas A&M University-Commerce Libraries in Commerce, Texas. The university has approximately 11,000 students, a large number of whom are…

Competition in the virtual reference market got really hot this past summer. Recent developments in virtual reference offerings suggest the market is much more dynamic than most people would have imagined a short time ago. With Google's acquisition of Meebo and its subsequent decision to shut down the chat widget service, many libraries scrambled…