In 2008, we started by pulling a sample of 483 public libraries from across the country, using 2007 public library annual report data. Because small libraries have different needs and resources than larger libraries, we stratified the sample to make comparisons by size, according to the following population groups: fewer than 10,000 served;…

Outlines technology trends affecting library marketing: change is too slow; education is out/learning is in; the next generation are "NextHeads"; the next generation is different; change cannot be managed generationally; "virtual" is place, not format; communities of interest are not bounded by geography; new brands are…

Examines recent trends that will have a significant impact on how virtual library services are designed and implemented in the future. Discusses end-user instruction; staff training and professional development; database design; the metadata movement and the Dublin Core; and changing roles of librarians and library services. (AEF)